Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Direct utility models of consumer choice are reviewed and developed for understanding consumer preferences. We begin with a review of statistical models of choice, posing a series of modeling challenges that are resolved by considering economic foundations based on con-strained utility maximization. Direct utility models differ from other choice models by directly modeling the consumer utility function used to derive the likelihood of the data through Kuhn-Tucker con-ditions. Recent advances in Bayesian estimation make the estimation of these models computationally feasible, offering advantages in model interpretation over models based on indirect utility, and descriptive models that tend to be highly parameterized. Future trends are dis-cussed in terms of the antecedents and enhancements of utility function specification.

Observation of electroweak production of two jets in association with an isolated photon and missing transverse momentum, and search for a Higgs boson decaying into invisible particles at 13 TeV with the ATLAS detector

This paper presents the measurement of the electroweak production of two jets in association with a $Z\gamma$ pair with the $Z$ boson decaying into two neutrinos. It also presents the search for invisible or partially invisible decays of a Higgs boson with a mass of 125 GeV produced through vector-boson fusion with a photon in the final state. These results use data from LHC proton-proton collisions at $\sqrt{s}$ = 13 TeV collected with the ATLAS detector corresponding to an integrated luminosity of 139 fb$^{-1}$. The event signature, shared by all benchmark processes considered for measurements and searches, is characterized by a significant amount of unbalanced transverse momentum and a photon in the final state, in addition to a pair of forward jets. For electroweak production of $Z\gamma$ in association with two jets, the background-only hypothesis is rejected with an observed (expected) significance of 5.2 (5.1) standard deviations. The measured fiducial cross-section for this process is 1.31$\pm$0.29 fb. Observed (expected) upper limit of 0.37 (0.34) at 95% confidence level is set on the branching ratio of a 125 GeV Higgs boson to invisible particles, assuming the Standard Model production cross-section. The signature is also interpreted in the context of decays of a Higgs boson to a photon and a dark photon. An observed (expected) 95% CL upper limit on the branching ratio for this decay is set at 0.018 (0.017), assuming the 125 GeV Standard Model Higgs boson production cross-section

Measurement of the energy asymmetry in t(t)over-barj production at 13 TeV with the ATLAS experiment and interpretation in the SMEFT framework

A measurement of the energy asymmetry in jet-associated top-quark pair production is presented using 139 $\mathrm{fb}^{-1}$ of data collected by the ATLAS detector at the Large Hadron Collider during $pp$ collisions at $\sqrt{s}=13$ TeV. The observable measures the different probability of top and antitop quarks to have the higher energy as a function of the jet scattering angle with respect to the beam axis. The energy asymmetry is measured in the semileptonic $t\bar{t}$ decay channel, and the hadronically decaying top quark must have transverse momentum above $350$ GeV. The results are corrected for detector effects to particle level in three bins of the scattering angle of the associated jet. The measurement agrees with the SM prediction at next-to-leading-order accuracy in quantum chromodynamics in all three bins. In the bin with the largest expected asymmetry, where the jet is emitted perpendicular to the beam, the energy asymmetry is measured to be $-0.043\pm0.020$, in agreement with the SM prediction of $-0.037\pm0.003$. Interpreting this result in the framework of the Standard Model effective field theory (SMEFT), it is shown that the energy asymmetry is sensitive to the top-quark chirality in four-quark operators and is therefore a valuable new observable in global SMEFT fits

AtlFast3: The Next Generation of Fast Simulation in ATLAS

Funder: Open access funding provided by CERN (European Organization for Nuclear Research.The ATLAS experiment at the Large Hadron Collider has a broad physics programme ranging from precision measurements to direct searches for new particles and new interactions, requiring ever larger and ever more accurate datasets of simulated Monte Carlo events. Detector simulation with GEANT4 is accurate but requires significant CPU resources. Over the past decade, ATLAS has developed and utilized tools that replace the most CPU-intensive component of the simulation -- the calorimeter shower simulation -- with faster simulation methods. Here, AtlFast3, the next generation of high-accuracy fast simulation in ATLAS is introduced. AtlFast3 combines parameterized approaches with machine-learning techniques and is deployed to meet current and future computing challenges and simulation needs of the ATLAS experiment. With highly accurate performance and a new ability to model substructure within jets, AtlFast3 is designed to be used to simulate large numbers of events for a wide range of physics processes

Search for Higgs bosons decaying into new spin-0 or spin-1 particles in four-lepton final states with the ATLAS detector with 139 fb(-1) of pp collision data at root s=13 TeV

Searches are conducted for new spin-0 or spin-1 bosons using events where a Higgs boson with mass 125 GeV decays into four leptons (l = e, mu). This decay is presumed to occur via an intermediate state which contains two on-shell, promptly decaying bosons: H -> XX/ZX 4l, where the new boson X has a mass between 1 and 60 GeV. The search uses pp collision data collected with the ATLAS detector at the LHC with an integrated luminosity of 139 fb(-1) at a centre-of-mass energy root s = 13 TeV. The data are found to be consistent with Standard Model expectations. Limits are set on fiducial cross sections and on the branching ratio of the Higgs boson to decay into XX/ZX, improving those from previous publications by a factor between two and four. Limits are also set on mixing parameters relevant in extensions of the Standard Model containing a dark sector where X is interpreted to be a dark boson

Evidence for Higgs boson decays to a low-mass dilepton system and a photon in pp collisions at s = 13 TeV with the ATLAS detector

A search for the Higgs boson decaying into a photon and a pair of electrons or muons with an invariant mass GeV is presented. The analysis is performed using 139 fb−1 of proton–proton collision data, produced by the LHC at a centre-of-mass energy of 13 TeV and collected by the ATLAS experiment. Evidence for the process is found with a significance of 3.2 over the background-only hypothesis, compared to an expected significance of 2.1 for the Standard Model prediction. The best-fit value of the signal-strength parameter, defined as the ratio of the observed signal yield to the one expected in the Standard Model, is . The Higgs boson production cross-section times the branching ratio for GeV is determined to be fb